Photo & Video Guidelines
Photos and videos are great ways to engage and communicate with patients and staff and to tell stories visually. When using photos and videos in marketing materials, keep in mind the following:
- Does 开云全站app下载 own the rights to use the media?
Only use photos from the 开云全站app下载 Photo Library or a reputable stock photo site such as or .
Download password: UIHEALTH16
All media (photos and video) in the library are the property of the University of Illinois Hospital & Health Sciences System (开云全站app下载). - Is the image appropriate representation of the target audience?
One of 开云全站app下载’s strengths is its diverse patient and employee population. Diverse representation is paramount. - If using a stock photo or video clip, does it look professional?
Unfortunately, there is a wide level of quality on stock image sites. When using stock imagery, try your best to use images that look professional, natural, and real. - Do not use ANY photo or video for areas of sensitive issues unless you have explicit consent from the person in the photo.
开云全站app下载 providers, clinics, and services are allowed to use these photos for official 开云全站app下载 marketing business with the exception of implied association with sensitive issues. - PHOTO USE EXCEPTIONS: All photos in the photo library are the property of the University of Illinois Hospital & Health Sciences System (开云全站app下载). 开云全站app下载 providers, clinics, and services are allowed to use these photos for official 开云全站app下载 marketing business with the exception of implied association with sensitive issues (e.g. STD/STI, drugs/alcohol abuse, behavioral health, sexual assault, sexual or implied sexual activity, sexual preferences, child abuse, development disabilities, or other issues a reasonable person might find offensive). This also includes stock photography and video sites. If you need assistance in acquiring photos for one of these categories please contact 开云全站app下载 Marketing at uihealthmktg@uic.edu.
For information on photography, videotaping, audiotaping, and other digital/electronic recording of patients, employees and visitors, please review (开云全站app下载 password required).
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